Aleph Rome. Winner of the 2003 European Hotel Design Award for "best interiors," the chic and stylistically eclectic Aleph is setting a new benchmark for hotels in Rome. With its sexy and provocative interpretation of "heaven and hell," depicted in three distinct layers of public space, the Aleph has revolutionized the Italian hotel experience.

Two full-scale Samurai figures stand guard at the hotel’s front entrance and set the whimsical tone. "Heaven" incorporates a pristine, state-of-the-art Aleph Spa with a lap pool inspired by Roman baths. The dramatic, all red "hell" is cleverly insinuated with an intimate Wine Bar, a clubby Library with clever holographic "books," and the sophisticated, contemporary Sin restaurant.

The 93 guest rooms combine contemporary and period furnishings – a nod to living in modern Rome. Each room features a significant black and white "day in the life of Rome" photomural by Bram Tihany that infuses energy and a sense of place. The VIP Suite, finished in exotic zebrawood, features a 76-square-meter private terrace and an enclosed Jacuzzi. More than just a place to stay in Rome, the Aleph is a state of mind.